About Me
Hello! I’m Savannah Smithson, a marketing and social media specialist with Bachelor of Arts in Journalism and a minor in Studio Arts, where I focused on photography and digital media. I’m a self-starter who thrives both independently and in team environments, and I’m passionate about creating meaningful content.
For the past year, I’ve been working as a Marketing and Social Media Coordinator, where I’ve had the opportunity to manage social media channels, create marketing campaigns, and partner with other brands for college athlete’s NIL opportunities. Within athlete engagements, I reorganized the process and successfully managed athlete deliverables for multiple brands, which has further developed my skills in content creation and campaign execution.
I’m now seeking new job opportunities in the marketing, communications, and creative fields, with a particular focus on writing, content creation, and combining my photography and digital media experiences. I aim to continue developing my skills and contribute to a role where I can merge my passions for marketing, photography, and digital media.
Throughout my college career, I gained strong experience in journalism, writing, and news reporting. In my Studio Arts courses, I sharpened my photography skills, worked on studio shoots, and completed a semester-long thesis project. Additionally, I became proficient with the Adobe Suite, both for editing photos and creating digital designs.
My involvement at the University of Houston has also been invaluable. As the lead photography/media intern for UH Men’s Basketball, I gained hands-on experience in media production. I’ve held several leadership roles in Chi Omega Fraternity and have worked with UH Advancement Ambassadors to support the university’s mission and its investment in my education.
I’m excited to leverage my experiences from my full-time roll and from college and passion in a new role, where I can continue to grow and contribute to the creative and communications landscape.
Education
Bachelor of Arts in Journalism
Minor in Studio Arts concentration in Photography and Digital Media
University of Houston
May 2023
Work Experience
TheLinkU | Marketing and Social Media Coordinator
Houston, TX | Jan 2024 - Present
-Help develop and execute marketing strategies to enhance brand visibility and engagement.
- Manage social media platforms, create compelling content, and drive audience growth.
- Communicate with brands, create content, and distribute deliverables for student-athletes for various brand partnerships and NIL deals TheLinkU facilitates
- Shoot and edit content with athletes and various brands we partner with for social media and marketing campaigns
- Collaborate with cross-functional teams to ensure brand consistency across various channels.
Anthropologie | Sales Associate
Highland Village, Houston | Nov 2021-Present
-Help customers locate products and check the store system for merchandise at other locations.
-Engage with customers to effectively build rapport and lasting and lasting relationships.
-Provide positive impressions to welcome existing, new, and potential customers.
-Increased Sales by offering advice on purchases and promoting additional products
UH Men’s Basketball | Creative Media Intern
Houston, TX | Aug 2021- May 2023
-Engaged in photography and graphic design content creation.
-Managed and created content for social media outlets.
-Helped players develop social media content to promote for NIL.
-Organized and maintained record of photos for Staff, Player, and graphics purposes.
Halliburton | Global Communications and Marketing Intern
Houston. TX | May 2022 - August 2022
-Collaborated with team members to help expand marketing channels.
-Created professional business correspondence, spreadsheets, and presentations.
-Contributed to mock-ups, email campaigns, and social media content.
-Gathered information about Community Relations around the globe and published three blogs.
-Prepared reports detailing project updates, performance information, and ongoing trends
UH Men’s Football | Creative Media Intern
Houston, TX | January 2019 - May 2021
-Engaged in photography and graphic design content creation.
-Managed and created content for social media outlets.
-Organized all content into folders for staff and player use
